Media Planning
Altoids Media Plan
For my ADPR 3120 course: Media Planning, we were tasked with creating a year-long media plan for Altoids mints that focused on sustainability, highlighting the recyclability of their iconic tin packaging. The results of our team's media plan are shown below.
Graphic Design
Trail Tales Podcast Redesign
Concept: Reimagining a Podcast Cover
This project started with an assignment in my ARGD 3520 Graphic Design course: recreate a podcast cover. I was drawn to "Trail Tales" by Kyle O'Grady, a popular podcast that explores the world of outdoor adventure.
For the redesign, I took inspiration from the iconic artwork of vintage WPA national parks posters and advertisements.These visuals resonate with listeners who already share a love for the outdoors and the spirit of exploration.
Eagle Bakery: Reimagining Our Social Media Presence
In this project, I took on the challenge of revamping a social media post for Eagle Bakery. The goal was to create a more engaging and effective ad while staying true to the original information.
Focus on Visual Appeal and Artisan Craft
My approach centered around showcasing Eagle Bakery's delicious products. I used high-resolution images that placed the bread front and center, allowing its quality and craftsmanship to shine. To further elevate the ad's aesthetic, I chose a sophisticated font that reflects Eagle Bakery's commitment to artisan baking.
Reimagining "Scar Tissue": A Book Cover Redesign
For my Advanced Graphic Design course, we tackled a project where we recreated a favorite book cover using imagery directly from the novel itself. I gravitated towards Anthony Kiedis' autobiography, "Scar Tissue."
For my redesign, I opted for a more ominous tone, drawing inspiration from the horror genre. This visual approach reflects the novel's title, hinting at the darker and more mysterious aspects of Kiedis' life story. I also incorporated his most recognizable tattoo to further solidify the connection between the author and the content.