About Me
Hey Im August, a recent graduate from the University of Georgia looking to begin my career in advertising.
Experience
09/23-12/23
Account Executive
UGA/Budget Auto Rentals
- Served as an account executive for my capstone undergraduate project in collaboration with Budget Car and Truck Rentals.
- As account executive I was the primary contact and sole liason responsible for managing a cross functional team of creatives and strategists to design and implement a comprehensive national campaign.
- Developed and implemented strategies to increase conversions and customer acquisition for Budget Rentals with emphasis on promoting Budget's Tesla motors offerings.
05/23-09/23
Email/SMS Marketing Intern
Power Digital Marketing
- Worked as an Email and SMS marketing intern for Power Digital Marketing, my duties included:
- Compiling Weekly and quarterly reports about email and SMS performance based on KPI’s and financial performance
- Writing Email and SMS copy for key accounts, such as the AARP, Bobo’s Granola Bars, and others
- Building and Designing Emails for clients such as GFORE, and the Great Lakes Dental Partners
- Researching and implementing new email and SMS marketing strategies to increase customer engagement and drive sales
- Creating A/B tests for email and SMS campaigns to optimize performance and increase conversion rates
- Collaborating with cross-functional teams to gather data and insights for email and SMS campaigns
- Assisting in the development and execution of email and SMS marketing campaigns for various clients, including brainstorming new campaign ideas, creating content calendars, and scheduling and monitoring campaign performance
04/23-06/23
Graphic Design Intern
Georgia Climate Conference
Following my role as an art director with the Talking Dog Agency, I was brought on by the Georgia Climate Project to continue my work and assist in the planning and execution of the 2023 Georgia Climate Conference.
08/22-12/23
Creative Director
Talking Dog Agency
- I have served as an creative director for the past two years through the Talking Dog Agency, a full service agency at UGA
- Curated and designed a new logos, brand style guides, as well as other digital and print assets for the 2023 Georgia Climate Conference, and for Histoic Athens a local non-profit.
- Collaborate closely with clients to understand their vision and requirements, and develop creative solutions that align with their brand and marketing objectives.
- Developed and execute creative concepts for advertising campaigns, ensuring they align with the client's brand and marketing objectives.
- Created visually compelling and innovative designs that effectively communicate the client's brand and message.
05/22-08/22
Trip Leader
Wilderness Adventures
Worked as a trip leader for a historic, trip-based youth program based out of Jackson Hole, Wyoming. As a trip leader, I was solely responsible for the decisions as they pertained to the trips operating in the Hawaiian Islands. Responsibilities included guiding, parenting, teaching, budget management, and coordinating all logistical aspects of the on-the-ground trip-leading team. With guidance from the leadership team, I worked independently to creatively solve problems and guide students to a memorable summer growth experience. Key aspects of the job were as follows:
- Leading, guiding, and educating students: Responsible for the health, welfare, and leadership growth of all participants on the program.
- Budget Management: Provided with a budget to manage all trip expenses of the summer. This included all transportation, activities, food and lodging.
- Risk Mitigation and Crisis Management: Managed risks for youth throughout the entire summer season. Constantly analyzed activities for their risk as associated with students. Responded to crisis situations appropriately.
Education
The University of Georgia
BA in Advertising
Minors in General Business and Media & Design
Activities and societies: Sigma Pi Fraternity int. Recruitment Chairman, Art Director with Talking Dog Agency, UGA PRSSA Dewry Chapter, UGA Mentor Program, UGA Muse Music Education Program, Climbing Club at UGA
Certifications
Attentive Partner Product. Certification
Klaviyo Product Certificate
Brandwatch Consumer Research Foundations
Wordpress Essential Training
Wilderness First Responder
Photoshop 2020
Indesign 2021
Google Ads Search
Google Analytics Individual