Campaign Challenge: Electrifying Budget's National Image
This project marked the culmination of my advertising studies: a year-long national campaign for Budget Car and Truck Rental. Partnering with the Marbury Creative Group in Atlanta, Georgia, our team aimed to elevate awareness of Budget's Tesla offerings.
As the Account Executive, I bridged the gap between Marbury's creative vision, Budget's marketing team, and my own creative strategy team. By facilitating communication and information exchange, I ensured a cohesive and impactful campaign strategy.
Shown below is our final presentation: